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	<title>Web 2.0 Blog - Discovering Innovation Opportunities using Social Media &#187; understanding</title>
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	<link>http://www.web20blog.org</link>
	<description>Web 2.0 blog: Creating successful innovations using Web 2.0.  We discuss Web 2.0 and how to use it to innovate. For workshops and events on achieving unique solutions with the latest techniques and technologies, visit us at www.Clickforhelp.com.</description>
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		<title>Lessons from Web 2.0 for brick and mortars:  Guides to online innovation from an audience centered point of view.</title>
		<link>http://www.web20blog.org/2008/11/10/lessons-from-web-20-for-brick-and-mortars-guides-to-online-innovation-from-an-audience-centered-point-of-view/</link>
		<comments>http://www.web20blog.org/2008/11/10/lessons-from-web-20-for-brick-and-mortars-guides-to-online-innovation-from-an-audience-centered-point-of-view/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 19:15:53 +0000</pubDate>
		<dc:creator>Ken Fischer</dc:creator>
				<category><![CDATA[Mostly Plain English Explanation]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[empowerment]]></category>
		<category><![CDATA[fundamentals]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Outreach]]></category>
		<category><![CDATA[plain english]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[understanding]]></category>
		<category><![CDATA[web 1.0]]></category>

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		<description><![CDATA[I have been struggling on how to think about the Web 2.0 or social media phenomenon. It seems to have taken on its own language now. And I made the mistake in 2007 of trying to explain Web 2.0 using those infectious terms of blog, tweet, follow, friending etc.  This tool centered explanation by [...]]]></description>
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