Author Archive

Waiting to Exhale: Achieving the Elusive Work-Life Balance

April 11th, 2011
A batter swings at the ball Sunday, June 26, 2...

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I admit, I’ve never seen the movie that this blog post is named after, and at the rate I am losing free time these days, I don’t think it is in my near future. But I don’t need to see the movie to understand the importance of breathing. And not in the literal sense—although that is of obvious importance—but in the stopping-and-smelling-the-roses and living-in-the-moment sense.

A client abruptly stopped his meeting with me this week to announce I looked pale. Apart from highlighting the fact that I’m Irish and that I’m still wearing my black winter coat during this chilly spring, I took note of his comment and tried to move on.

But he wasn’t done.  After he probed the cause of this paleness, as he called it (but let’s call a spade a spade—paleness was his polite way of saying I looked like crap), he proceeded to explain the effects of stress and working nonstop and reminded me of the importance of my health and that, without my health, I can’t function properly. Touché.

I tell this story not in hopes of validating my theory that I was just experiencing a solitary instance of not looking my best, but because I don’t believe I, as a small business owner, am alone in often working unbalanced hours with insane expectations and even crazier, lofty aspirations for my company. I find myself often saying, “I’m almost at that next level” or “One more contract and I’ll be really comfortable.”

Guess what?  Inevitably, I find an excuse to not be satisfied despite every milestone I achieve.

I don’t have it all figured out (not even close), but I do know that I don’t want to wake up one day and find the saying “Life happened while I was making other plans” my reality.

The sad reality is that for business owners, the lack of a balanced life is even harder to achieve, which is why my client’s comment really got me thinking.  So I’m passing the realization that I have come to accept: regardless of your career trajectory, whether you are well established in your field or considering a different opportunity, I challenge you to not lose sight of other passions in your life.

Turn off your Blackberry while watching your child’s tee ball game, dedicate one day a week to end the workday at a reasonable hour, and go take the yoga class you’ve been meaning to try.   (If you didn’t do any of these things this past weekend, try next weekend.)  I guarantee that the RFP, project, or conference call will be waiting for you when you get back.

You may be surprised at how much not working can revive your energy level and enthusiasm, making it that much easier to tackle the next item on your never-ending to-do list.

Guest blog contributor Emily Richards, President of Drew Consulting, LLC, provides comprehensive strategic and tactical marketing solutions that encompass demographic targeting, market research, feasibility studies, competitive market strategy development, and environment analyses. She is well versed in traditional marketing, public relations, and advertising, and her clients range widely across industries and service/product lines. 

Who Are You Missing? The Benefits of Live Streaming an Event

March 26th, 2011
Video camera in action.

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This post is by guest author Jessica Piscitelli.

Next time you are hosting an event, consider the following question: who else would like to be here but can’t?

Maybe everyone who could possibly benefit from the training, conference, product launch, or awards program is in the room that day.  If that’s the case, stop reading and get back to work.  However, if you think there may be one or two individuals–or thousands–who would like to take part in the event but due to space, time, or money were not able to be involved, consider live streaming over the internet.

What is live streaming? 

In laymen’s terms, it is broadcasting a video and/or audio stream through the internet, live.  It is also called video streaming or webcasting.

What are the benefits of live streaming? 

The biggest benefit is that you can reach more people.  For training employees or sub contractors, everyone can receive the same training and information at the same time – which also ensures consistency.  The server that hosts the streaming can be set up so that people watching from other states can write in questions and receive live answers.  For a product launch, media and other constituents will all get to see the release at the same time. 

What do I need for live streaming? 

You need a video camera that can be run through a computer, a computer, an internet connection, and a streaming provider.  It is possible to do it yourself.  With devices like webcams, you can talk into your computer and stream that live.  DIY streaming is appropriate for some business transactions, but if you want the audience to be able to see and hear your event clearly, to the point that it’s almost as good as being there, you need a professional video company.

What services should a video company provide? 

A professional video company can help you with every step of live streaming – from the video production itself through the streaming service, including pay-per-stream, dual screen streaming, and tracking hits.  On the production end, depending on the size of your event, you may need one camera with one operator, or you may need multiple cameras, lights, sound mixing, and live switching between cameras and PowerPoint to output to the stream.  There are many options and your video company can discuss which package best suits your needs.

If your event is a money maker – a conference or educational seminar, for example – you can arrange to have a pay-per-view stream set up.  Generally, the fee for watching via a computer stream is less than the in-person fee, but you can still make money by adding those additional attendees even after all your seats are sold out.

The next time you are planning an event, think about ALL the options.  You may find that offering live-streaming is a viable, additional revenue stream, and you may find it is a great way to save money by reaching more people in less time.

Jessica Piscitelli is the owner of Capture Video, Inc., a media production company specializing in online video since 2000.  During Capture Video’s first decade of business, Jessica has produced educational and promotional videos for such diverse clients as the U.S. Geological Survey, Georgetown University, and DC Superior Courts.  She has been named one of Washingtonian Magazine’s best videographers through her wedding video venture Jessica Pi Productions.  An accomplished writer and storyteller, Jessica is a regular commentator on WAMU, Washington, DC’s NPR station. 

Grab the Attention of Your Audience With Your Story

March 12th, 2011
Charles Goodyear. Below the image it says &quo...

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A story is the single most important thing you can share with an investor, a potential ally, or the talent you want to attract to your new venture.  Whether it’s on the stage of an investor forum or sitting in a coffee shop with an audience of one, the most important thing isn’t your business plan…it’s you!

What people forget is that any time you’re before an audience, even an audience of one, from the moment the first word tumbles from your lips, you’re in an interview.  Are they going to ask to look at your business model, your projections, your management team?  Of course. 

But the most important influence affecting their decision regarding your business IS YOU.  You – because they understand that you’ve got to make that incredible transformation from inventor of the wheel to captain of the ship.  They’ve got to make a decision about whether they’re going to fund your expedition, sign on as crew, or wave from the docks as you sail away.  That transition from genius inventor to CEO and master of other people’s fortunes is important because you are all that stands between the opportunity they crave and the risk they fear. 

They have to know that in a world of adversity, they’re investing in someone who will not flinch at the rush of misfortune.  When you step onto the stage, the one question that a slide deck and business plan cannot answer is: When the body blows of a recessionary economy knock you to your knees, will you have the passion to get back on your feet?

Passion.  Vision.  Brilliance.  That’s your toolkit. 

Passion because no one wants to bet on the apathetic horse.  Vision because no one wants to take on a partner whose motives are unknown or uncertain.  Brilliance because no one wants to invest their time and their sweat and their money in a black box.  They have to understand the nature of your innovation. 

Share these with your audience using the power of a good story.  The most important and impactful story you can tell is the Eureka Story–that brilliant moment of inspiration that allowed you to bring something new into the world.  It’s a powerful story because it locks in perceptions of your expertise and authority right from the start.

In 1839, in Woburn, Massachusetts, a man named Charles had been researching rubber for five years, certain it had useful properties. But his friends, surrounding him in his family’s general store one day, begged him to give up the research that had consumed him and drained his family’s fortune. In a fury, he threw a ball of raw black India rubber into the wood burning stove. It hit the stove and sizzled and came away changed.  Charles Goodyear realized in that moment that he had discovered vulcanization,a process that ensures that rubber won’t melt in heat or crack in cold. Soon Charles Goodyear had earned enough to repay his family’s debts and create a company that would make his name famous.

Stories are powerful tools, not just on stage, but off, too.  Stories lead to conversations, to relationships, to long-term allies and partners.  That’s the gold.  People who can fund you learned a long time ago that this is the stage where the idea is inseparable from the creator.  We’re not working in a lab anymore… we’re in the real world where you have to get people to believe what you say before they buy what you do.

“Listeners seem to pay the most attention to founders who tell a story about their company: where it’s headed, the dragons it’s going to slay, and the pots of gold it’s going to unearth.

 — John May, distinguished angel investor and the author of Every Business Needs an Angel.

Guest contributor Khris Baxter is founder of Baxter Baker & Associates (BaxterBaker.com), a presentation and communications consulting firm that offers one-on-one coaching and presentation workshops for entrepreneurs, executives, and trial lawyers. Khris is also a screenwriter and producer whose body of work includes numerous optioned screenplays and one produced film. He’s an adjunct professor at the low-residency MFA in Creative Writing at Queens University in Charlotte, NC, and a member of the Virginia Film Office.

5 Ways to Avoid Business Strategy Pitfalls

March 5th, 2011
Raven pole, One-legged Fisherman pole, and Kil...

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This post is by guest blog contributor Emily Richards.  

People, regardless of their rank on the corporate totem pole, love the concept of strategy. It gives them a sense of organization, direction, and an understanding of where they are, where they are going and how they are going to get there. When I begin developing a strategy for a client, I feel the same the exhilaration an artist feels when viewing a blank canvas. The project is our oyster we are going to cultivate, perfect and ultimately revel in its beauty. This, in my humble opinion, is the easy part.

But there is often a disconnect between the desire for strategy development and actual implementation. All too often excellent strategies sit on shelves and collect dust. The strategy’s potential and impact are lost due to the very people who initially request the strategy. Don’t join the ranks of those who crave a road map and then fail to pull it out and consult it once they get into the driver’s seat.

There are several ways to overcome death by strategy.

1) Be realistic. The scope of your strategy should be obtainable. If you have short term goals, request a strategy within a reasonable time frame. If you set goals that you can’t meet, you will be behind before you are out of the gate. Reaching the first several milestones in a strategy make or break buy-in and affect implementation of the rest of the strategy.

2) Don’t become overwhelmed. Some of my clients can’t handle a one page proposal much less a 12 page strategy. Understand how a client, boss, or decision maker best understands a concept. Design your presentation in a way that they will be attentive to and, in return, receptive to approving. If they aren’t receptive to how you present the material, your strategy won’t leave the board room projector.

3) Keep perspective. Once a strategy is approved, map out a game plan. If you try to tackle every step in the strategy at one time, you will most likely experience an epic fail. Plan out your timeline and take one step at a time.

4) Be flexible. Strategies must be flexible to accommodate the ebbs and flows of market conditions, corporate initiatives, and other unforeseen challenges. Create a strategy that is flexible to accommodate and evolve regardless of what may come your way.

5) Keep the momentum. This is the most common reason a strategy fails. Time, effort, and energy are put into creating a strategy.  The concept is presented, and then it is placed on a shelf and forgotten. When developing the strategy, determine a game plan for execution to keep the momentum once it is finalized.

Effective strategies help maintain a proactive approach, eliminate unnecessary stress, and diminish last minute fire drills, which ultimately will make your job, and life, more enjoyable.

Emily Richards is President of Drew Consulting, LLC, which provides comprehensive strategic and tactical marketing solutions that encompass demographic targeting, market research, feasibility studies, competitive market strategy development, and environment analyses. She is well versed in traditional marketing, public relations, and advertising, and her clients range widely across industries and service/product lines.