This post is by guest author Jessica Piscitelli.
Next time you are hosting an event, consider the following question: who else would like to be here but can’t?
Maybe everyone who could possibly benefit from the training, conference, product launch, or awards program is in the room that day. If that’s the case, stop reading and get back to work. However, if you think there may be one or two individuals–or thousands–who would like to take part in the event but due to space, time, or money were not able to be involved, consider live streaming over the internet.
What is live streaming?
In laymen’s terms, it is broadcasting a video and/or audio stream through the internet, live. It is also called video streaming or webcasting.
What are the benefits of live streaming?
The biggest benefit is that you can reach more people. For training employees or sub contractors, everyone can receive the same training and information at the same time – which also ensures consistency. The server that hosts the streaming can be set up so that people watching from other states can write in questions and receive live answers. For a product launch, media and other constituents will all get to see the release at the same time.
What do I need for live streaming?
You need a video camera that can be run through a computer, a computer, an internet connection, and a streaming provider. It is possible to do it yourself. With devices like webcams, you can talk into your computer and stream that live. DIY streaming is appropriate for some business transactions, but if you want the audience to be able to see and hear your event clearly, to the point that it’s almost as good as being there, you need a professional video company.
What services should a video company provide?
A professional video company can help you with every step of live streaming – from the video production itself through the streaming service, including pay-per-stream, dual screen streaming, and tracking hits. On the production end, depending on the size of your event, you may need one camera with one operator, or you may need multiple cameras, lights, sound mixing, and live switching between cameras and PowerPoint to output to the stream. There are many options and your video company can discuss which package best suits your needs.
If your event is a money maker – a conference or educational seminar, for example – you can arrange to have a pay-per-view stream set up. Generally, the fee for watching via a computer stream is less than the in-person fee, but you can still make money by adding those additional attendees even after all your seats are sold out.
The next time you are planning an event, think about ALL the options. You may find that offering live-streaming is a viable, additional revenue stream, and you may find it is a great way to save money by reaching more people in less time.
Jessica Piscitelli is the owner of Capture Video, Inc., a media production company specializing in online video since 2000. During Capture Video’s first decade of business, Jessica has produced educational and promotional videos for such diverse clients as the U.S. Geological Survey, Georgetown University, and DC Superior Courts. She has been named one of Washingtonian Magazine’s best videographers through her wedding video venture Jessica Pi Productions. An accomplished writer and storyteller, Jessica is a regular commentator on WAMU, Washington, DC’s NPR station.