Web 2.0 Blog – Discovering Innovation Opportunities using Social Media

Archive for November de 2008

The ‘getting it’ gap: A guide to ‘get’ the online generation

Posted by: Ken Fischer in: ● November 24, 2008

Remember your first virtual conversation? It was longer ago than you think.
It seems the world is divided into 2 groups, the offliners and onliners. An onliner is someone who is mystified by the online social activity of what we will call the “onliners” and just so we don’t get into too much trouble, [...]

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Lessons from Web 2.0 for brick and mortars: Guides to online innovation from an audience centered point of view.

Posted by: Ken Fischer in: ● November 10, 2008

I have been struggling on how to think about the Web 2.0 or social media phenomenon. It seems to have taken on its own language now. And I made the mistake in 2007 of trying to explain Web 2.0 using those infectious terms of blog, tweet, follow, friending etc. This tool centered explanation by [...]

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